Guy was a founding partner of Momentum in 2002. Educated in the UK, his career started with Haymarket Publishing before joining FCB. During the early eighties Guy joined a specialist marcoms agency, IMC, working on a variety of clients such as Kellogg’s, HJ Heinz, Coca Cola and Kimberly-Clark.

In 1990, he moved to establish an office in Dubai. During this time his career focused increasingly on public relations and public affairs, working closely with the local media, NGOs and government ministries around the Gulf.

Guy has successfully written and produced several education programmes. These include a nutrition programme for Kellogg’s, which is now embedded into Saudi Arabia’s primary school curriculum and runs annually in more than 7,000 schools. A physical activity programme for Master Foods is enjoying similar success.

At Momentum Guy serves as the general manager of the business and actively runs a number of accounts. These include a broad range of industries, from leisure real estate to corporate, and from consumer goods to charitable works.   Back to top

Ben was instrumental in the formation of Momentum in 2002 and has worked in marketing communications for 12 years, with at least 9 years experience in the Middle East. He has an MBA (Thesis: Sports sponsorship) and a diverse range of industry experience, including travel and hospitality, IT, finance, FMCG and entertainment. Early in his career he worked on CSR projects with Master Foods managing the sponsorship activities of several Asian Football Cups, working on developing the pet care channel and more recently he has been involved with implementing a web based Ministry of Education endorsed pan-regional programme targeted at schools, to help encourage physical activity for the emerging youth of the GCC.

Before joining Momentum Ben worked in a London based new media agency at the height of the dot com revolution and has also worked on the client side in the Telecoms industry, supporting the global roll out of SMS text messaging technology. Aside from public relations Ben has experience in advertising and event organization, which combine well when working on accounts such as Electronic Arts, which embrace all the elements of the communications mix. Ben has worked with leading IT clients such as Microsoft, HP and AMD since the early days of his career and is rapidly gaining experience in the fast developing finance industry with clients such as E*Trade and Zurich International Life accounts, and has recently managed Egypt’s second largest IPO announcement across the region for the Talaat Moustafa Group. His all round project management and implementation skills make him a very reliable and experienced member of the client servicing team.   Back to top

Sonja Ohly is a Partner and Director in Momentum and has over 25 years experience in the communications industry in the region. Sonja is German and studied Islamic Studies and Political Economics at the Justus Liebig University, Giessen, before locating to the UAE in 1978.

During her career in communications, Sonja has advised several hospitality and travel industry clients. Her profound knowledge of the industry stems from her growing up in the family owned hotel near Frankfurt am Main, Germany, and running her own travel agency bringing the first German tourists to Sharjah in 1979.

The IT industry is another sector of particular interest to her, as she worked closely with Microsoft, Compaq, HP and AMD. Sonja managed the Authorised Replicator Business for Microsoft in the Middle East. She also witnessed the merger between Compaq and HP and has been working with HP for the last 12 years across the MENA region.

Sonja is a founding member in Momentum and during her 25 years in communications she has gained in-depth knowledge of the economical and political scenarios in the Middle East. Sonja was married to a member of the royal family of Sharjah and has 4 adult sons.   Back to top

Eiluned Castree is a Partner and Director in Momentum and has over 25 years experience in the communications industry in the region. Eiluned is British and studied Special Education in the UK, working both in Bristol and London before moving to the Middle East in 1970.

During her career in communications, Eiluned has worked closely with hospitality and travel industry clients as well as international fmcg brands throughout the region.

Eiluned has initiated and help develop several consumer and trade channel awareness programmes including the Dubai Dog Show, K9 Friends and was a founder member of The Emirates Environment Group.

Within the Momentum management team Eiluned is responsible for HR.   Back to top

Rhonda’s career spans nearly 20 years in the exhibitions and event industry. Much of this has been spent running some of the world’s largest and most challenging trade fairs in the Gulf and South East Asia.

After joining the operations department of Fairs & Exhibitions in the early nineties, she undertook responsibility for numerous major events and within a few years became the company’s director of operations, working on no less than 8 editions of the Dubai Air Show. She was also involved in the development of new shows such as IDEX, the international Military Show ( Abu Dhabi), Rebuild Lebanon (Beirut), QSI (Doha, Qatar), Arab Health and Dentistry and Middle East Electricity to name but a few. Rhonda also worked regularly in London, Paris and Singapore.

From F&E, Rhonda joined IIR Middle East as Operations Director for Cityscape Dubai, Abu Dhabi and China, Middle East Electricity, the Bride Shows Dubai and Abu Dhabi. During her time with IIR, Rhonda had the opportunity to work alongside the conference department and as a result gained valuable experience and an insight to the world of conferences.

Team management and communication, customer relations and on the spot trouble shooting are just a few of the many facets of organizing a successful event, Rhonda’s many years experience in the business have given her the skills to take on any project and guide it to a successful conclusion.

More recently Rhonda joined Momentum to run her own enterprise, offering her wealth of experience to a variety of clients on a consultancy basis. In addition to the event services provided, she serves as a mentor and trainer to various trade fair organizers in the region.   Back to top