Background

Momentum has worked with Zurich for a number of years. Globally they are one of the world’s largest insurance companies and offer a variety of investment and financial planning instruments.

We have undertaken a number of profile and reputation building activities, from one to one interviews to research based PR initiatives such as the Wealth Monitor Index launched in October. 

Objectives

• To establish a better understanding of expatriates
  financial priorities
• To use independent research as a platform for PR
• Underline ZIL’s position of leadership
• Gain positive exposure
• Focus on the UAE and Bahrain markets  

Strategy

• Momentum identified suitable research agencies to
  undertake the fieldwork and supervised the whole
  process, from the development of the questionnaire
  through to delivery of the results
• This survey provided a platform for a major press event
  and numerous media interviews  

Results

• We gained substantial results in selected media channels
  including front page coverage in the region’s largest English
  language daily (Gulf News) and the largest Arabic language
  daily (Asharq Al Awsat)
• Pick-up was gained in most dailies
• Interviews were successfully given to various media
  including local radio (Dubai Eye Business Breakfast)
  which generated more listener response than any
  previous interview!