Background

Both of the above companies are owned by the Wyndham Worldwide organization – already known to First Qatar in the context of an affiliate agreement covering shared ownership and buy to use and let services.

Our relationship with the client spans several years and covers a variety of services, from public relations to the provision of Arabic content for brochures and websites. We have also organized a number of high profile conferences under the banner of the “Middle East Leisure Real Estate Symposium”.

The whole strategy is designed to educate prospective investors and other stakeholders about contemporary shared ownership options, to dispel some of the negatives previously associated with the industry and to promote best practice in planning and developing leisure real estate projects.

Objectives

• Create a platform to debate and reveal the latest thinking in the
  shared ownership and leisure real estate industry
• Develop a dialogue with stakeholders
• Build relationships with regulators
• Elevate both Group RCI and NorthCourse to positions of
  leadership within the industry / Gulf region
• Establish lasting media relationships

Results

• More than 180 delegates attended the Symposium
• Secured the participation of the CEO of Dubai’s recently
  established Real Estate Regulatory Authority
• Gained substantial press coverage; before during and after
  the event including literally hours of radio broadcasts