Background

Showtime Arabia has worked with Momentum since 2003 on a variety of Public Relations, Event and Design briefs.

Momentum were asked to manage the logistics and create the event theme and design the event collateral of Showtime’s Hollywood Party. Momentum created hype around the event to ensure maximum attendance and PR exposure post event.

The idea was to create an event that encapsulated all that is “Hollywood” over the past 40 years.
From the classic legends of the 20’s right through to the hottest stars of cinema today, to illustrate the history of cinema with appropriately researched and sourced imagery that created a vibe of nostalgia and recreated the glamour of today’s A-listers.

Scope

• To create Hollywood themed movies on giant
  backdrops
• To identify suitable contractors and obtain estimates
  for all third party costs
• To define the brands of E! and Showtime and ensure
  that each brand was effectively exposed 
• Provide design and production of all signage, graphics,
  audio visual requirements, hard and soft furnishings
• Appoint caterers and waiting staff
• Provide on the ground support for Showtime event
  managers and guests
• Facilitate all logistics, freight and storage requirements

Results

• Momentum delivered the entire project on time and well
  within budget constraints
• The party was commended one of the best of the
  Dubai International Film Festival and was attended by
  more guests than any other party