The Brief

Alsalam approached Momentum to redesign their corporate brochure, a specialist VIP boxset brochure along with a corporate stand at the 10th anniversary Dubai Airshow.

The Approach

Alsalam offer a state-of-the-art interior and exterior aircraft services for VIP and military officials. We felt it was important to communicate these unique hi-tech and exclusive services by reflecting them with appropriately specialist materials and production treatments.

Presentation box:
Presentation Box covered with Aluminium sleeve.
Size 30x30 cm Fabrication of box wrapped with black PVC material with special black high density foam die cut to accommodate VIP brochure.
Aluminium sleeve: Size 70 x 30cm open, Satin finish aluminium with laser etching of logo in the center.

VIP Brochure
Size Closed 25x25 cm, 20 pages including cover, 5/5 colour throughout.
Cover 300 gsm Fedrigoni Polar down paper.
Insert 230gsm Fedrigoni Polar down paper,
Spot UV + matt foiling throughout and Embossing on cover

Corporate Brochure
Closed size: 23 x 23cm, Open 30 x 68.5cm, 20 pages including cover,
5/5 colour printing on Cover 300gsm Fedrigoni Polar Down paper,
Inserts: 4/4 colour on 230 gsm Fedrigoni Polar Down paper, Diecut + saddle stitch and magnet on cover.