The Brief

Momentum were asked by EMAL (Emirates Aluminum) to create a concept for the marketing collateral of the show. EMAL wanted to create an impact with a series of quality elements that reflected the new EMAL brand and were memorable to the VIP invitees.

The Approach

A mixture of newly created brand guidelines along with a tactical approach gave us the appropriate space for a creative approach and with a use of materials and production methods designed to impress the VIP guests.

Invitation with Envelope: Size 18 x 18cm, 250gsm Splendrolux Argento (Back to back pasted), 1 colur print, silver foiling, spot UV, embossing and pasting.
Insert: Size 13 x 13cm, 200gsm Curious collection Translution colour silver, 3/2 colour, spot UV oneside and pasted.
Envelope: Size fit to Invit, 2/0 print on 200gsm Curious collection Translution Colour Silver and fabricated, die cut and pasting.

CD Jacket with CD base pasted: Size close 12.5 x 14cm, Open 12.5 x 56cm, 2/1 colour on 250gsm Splendorlux Argento, Die cut, CD base and pasting

CD Booklet
Booklet 16 pp: Size close 11.5 x 11.5cm, 12 pages, 4/4 colour throughout on 125gsm Sirio Pearl Polar Down, Saddle stitch.